Emmi is to release two reduced sugar varieties of its YoQua yogurt in Switzerland, to meet growing consumer demand for low sugar, high protein foods.
With 50 % less added granulated sugar, 8g of protein and 0.1 % fat, Emmi claims the fruity yogurts are ‘the first of their kind on the Swiss market’.
The dairy brand said it is targeting consumers who would normally choose plain yogurts over fruit flavours because of reduced sugar. The new range will be available in strawberry and forest fruits variants.
Thomas Heller, head of marketing at Emmi Switzerland, said: “We regularly ask consumers for their opinions, and the demand for reduced-sugar foods has risen sharply in recent years.
“We are happy to respond to this type of trend, and with the new YoQua varieties, we are offering conscientious consumers a balanced alternative.”
The strawberry flavour contains 12% strawberries, sugar, modified starches, beetroot juice concentrate, flavouring and lemon juice.
Meanwhile, the forest fruit variant consists of 12% berries (4% blackberries, 4% raspberries, 4% blueberries), sugar, modified starches and flavourings.
Emmi was one of ten producers to sign up to the Milan Declaration in 2015, committing to reduce sugar content in muesli and yogurts in Switzerland. Last week, Danone and Kellogg’s announced they have joined the scheme.
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