For the first time, well-established products from the white (dairy and fresh products) and yellow (cheese) ranges will come under the same brand name.
From August 2010 and in the following weeks, about 150 well-known Emmi products will gain new, uniform packaging. Products from the yogurt, desserts, ice cream, natural cheese, fondue, raclette, mozzarella, milk, cream and butter segments will be marketed as part of the ‘Emmi’ range.
Emmi Group head of marketing Robin Barraclough said: “As a Swiss company with products made from Swiss milk, we want to communicate this origin in a clear and comprehensible way to consumers. Emmi products are characterised by their outstanding quality. This is now also reflected in their packaging.”
Source: Emmi
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