Empire Bespoke Foods roll out new caramel version of spread

Empire Bespoke Foods have rolled out a brand new deluxe caramel version of US spread brand marshmallow fluff.

The caramel marshmallow fluff which is available in cases of 12 213g jars, has a recommended retail price of £1.99 and contains no fat, is gluten free and is also suitable for vegetarians.

The new caramel marshmallow fluff can be smeared on toast, scones, crackers and teacakes and can also be used for bakers when creating cakes, frostings, biscuits and desserts.

Empire Bespoke Foods marketing manager Nina Prabhu said: “We’re delighted to extend our range of marshmallow fluff with the launch of a new caramel flavour for 2016. The brand already has a strong and very loyal following in the UK so we’re certain the latest flavour will be a hit with consumers and find its place at the top of a competitive spreads category.

“With breakfast a firm fixture on the agenda for families up and down the country and home-baking continuing to be a huge trend, our caramel marshmallow fluff is the ideal addition due to its unmistakable taste, strong branding and consumer following.”