Molecular spirits maker Endless West has raised $21 million in Series B funding, bringing its total investment to date to $33.7 million.
Established in 2015 by scientists Alec Lee and Mardonn Cua, the tech start-up examines the molecular composition of wines and spirits, identifies key flavour and aroma molecules, and extracts them for use from more efficient sources, such as plants, fruits and yeast.
The brand will use the funds to expand its US distribution, research and development efforts and grow its B2B platform Blank Collective.
Endless West’s molecular spirit products currently include: Glyph, which is inspired by whiskey, with three distinct expressions; Gemello, inspired by Moscato d’Asti wine; and Kazoku, a saké-inspired spirit.
“At Endless West, we’ve created a brand new category of spirits to directly address and eliminate some of the biggest pain points in the industry,” said Lee.
“We protect the natural resources used to make spirits, pronounce those unique flavours that define the spirits’ characteristics and innovate flavour through our technology-driven platform.”
Investors in this funding round include Horizons Ventures, Litani Ventures, North East Family Office and SOSV, among others.
“Endless West is one of the first companies to address climate change and true product innovation in the spirits world,” says Sarah Cone, founder and managing partner of Social Impact Capital.
“For too long, we’ve been operating under the guise that the finest beverages must be produced using large swaths of land, exploiting precious resources. Endless West’s use of technology presents a precise, flavorful experience without significant amounts of resources such as wood, water, land and energy that is usually needed to produce wine and spirits,” she added.
© FoodBev Media Ltd 2020
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