**Energizer Brands entrepreneurs Alberto Ingber and Roberto Shahriar have launched all natural energy drink Attitude – a lightly carbonated malt beverage made with organic ingredients.
**Attitude natural energy drink is being launched through UK nightclubs and bars and is to be distributed in Benelux, Japan and Russia during 2009.
Aiming to tick every box, Energizer Brands opted for Rexam’s lightweight Fusion alubottle as being climate-friendly. The company is also ethically linked with the Make A Wish Foundation in the US.
Boasting 20 times more antioxidants than black or green tea, it has a base of Swiss spring water and contains lemongrass, guarana and ginger root as well as a hefty 1.5mg of yerba maté and 500mg of natural L-carnitine as Lonza’s L-Carnipure.
Sweetened with Wild’s natural Fruit Up, it’s said to provide a lasting energy lift, with the yerba maté known in Brazil as a slimming agent.
© FoodBev Media Ltd 2020
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