‘Better-for-you’ energy drink brand Rowdy Energy has secured $13 million in a fundraising round.
Established by NASCAR driver Kyle Busch and drinks entrepreneur Jeff Church, California-based Rowdy Energy sells a range of energy drinks that feature vitamins, caffeine, electrolytes and a sweetener combination of allulose, erythritol, stevia, and monk fruit.
The range is currently available in seven flavours: Cherry Limeade, Peach Mango, Sour Green Apple, Orange Citrus, Cotton Candy, Chiseled Ice, and Strawberry Lemonade, while the brand’s drinks are reportedly stocked in 25,000 retailers across the US.
Rowdy Energy received backing from 40 investors including private equity fund CircleUp, businessman Marcus Lemonis, The Kraft Group, Scott Borchetta and Fanatics executive chairman, Michael Rubin.
Rowdy Energy claims that the funding will be used to invest heavily into marketing activity in order to boost the profile of the brand.
Kyle Busch, said: “The growth of Rowdy Energy in the past year has been beyond exciting and shows a true testimony as to how much I believe in this product.
“I’m thrilled to see a variety of investors and retailers showing their support for Rowdy – within just one year, Rowdy Energy has earned shelf space in over 25,000 retail stores, something that could not be accomplished without the unwavering support of investors as well as our retailers and consumers.
“I’m looking forward to the continued growth of Rowdy Energy and being able to provide consumers with the clean ingredients and bold flavours that aren’t found in other products currently in the market.”
Investor Marcus Lemonis, added: “I invested in Rowdy because I know what a great competitor and person Kyle is as I’ve gotten to know him well over the past ten years.
“That, combined with teaming up with successful entrepreneur, Jeff Church, creates a dynamic team with the possibility of great success.”
© FoodBev Media Ltd 2020
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