Free-from food producer Enjoy Life Foods has expanded its line of baked chewy bars with three new flavours: caramel blondie, carrot cake and lemon blueberry poppy seed.
The American company said it has focused on using simple and natural ingredients such as sunflower kernels, quinoa flakes and cassava flour.
The new bars are made in a nut-free and gluten-free bakery and are free-from common food allergens such as: milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soy.
Enjoy Life Foods chief sales and marketing officer Joel Warady said: “The foundation of our brand is to give the millions of people with food allergies quality products, but it’s equally as important that our offerings are delicious with knockout flavors that today’s shoppers will gravitate towards.
“Our new baked chewy bars are crafted with innovative ingredients that are perfect for the health-conscious consumer, and the authentic flavors are great options for breakfast, a mid-day snack or a post-dinner indulgence.
“From bars to baking mixes, we’re taking over the centre aisles so when people see our logo they know that they’re getting a superior product without the worry of what’s inside.”
The new bars will ship to US retail stores in July with a retail price of $4.29 per carton. Each carton contains five 1.15 ounce bars, an increase from the original line’s 1 ounce sizes.
Enjoy Life Foods was acquired by Mondelēz International in 2015. Its product line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes and lentil-based crisps.
© FoodBev Media Ltd 2024