Beyond Better Foods has boosted its Enlightened ice cream brand with Bakeshop Collection, a new line inspired by oven-fresh treats.
Two flavours are available now in the range in the US: triple berry cobbler, featuring strawberry and blueberry ice cream with a raspberry swirl and biscuit crumble; and lemon meringue pie, a marshmallow meringue ice cream with a lemon custard swirl and pie pieces.
“With the Bakeshop Collection, we want to evoke feel-good, nostalgic memories of trips to the bakeshop and outdoor picnics,” Enlightened CEO and founder Michael Shoretz said.
“We recreated the experience of taking a bite of fresh-baked pie in ice cream form, mixing in delectable pie and biscuit pieces throughout.”
The Bakeshop Collection is a limited-time offer available on shelves until the end of summer at retailers such as ShopRite, Albertsons, Safeway, Hy-Vee and Fairway.
Last week, a five-strong range of dairy-free ice cream bars were launched under the Enlightened brand a month after the introduction of two savoury snack-inspired ice creams.
Enlightened is the first and largest brand within Beyond Better Foods, a New York City-based company committed to creating healthier snack options. Michael Shoretz founded the firm in 2012, taking inspiration from his personal training clients’ desire for healthy alternatives to their favourite treats.
Other offers in the Beyond Better Foods portfolio include Cloud10, a marshmallow-based snack brand, and Bada Bean Bada Boom, a range of broad bean snacks.
© FoodBev Media Ltd 2019
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