Essentia aims to stand out with new range of packaging designs

US beverage brand Essentia has unveiled new packaging and multi-pack designs as part of the next phase of its brand evolution efforts.

The ionised alkaline bottled water was initially launched in May of this year and the new look showcases its new E+ logo. Its refreshed packaging will hit stores in December.

Essentia said its proprietary ionisation process removes bitter-tasting, acidic water ions to produce ‘supercharged ionised alkaline water with a 9.5 or higher pH for a clean, smooth taste’.

Tahne Davis, Essentia Water director of brand development and visual merchandising, said: “Our new packaging focuses on Essentia’s brand personality and our clear point of difference.

“What we’re delivering in the packaging rollout is an innovative and consumer-friendly design that highlights our bold, impactful and aspirational brand.”

Vice president of marketing and brand innovation Karyn Abrahamson added: “Essentia connects with people who care about being at their very best so they can do more of what they love to do.

“Our new packaging reflects the evolution of our brand’s identity and our commitment to offer premium bottled water that supports an overachieving lifestyle.”

Essentia pioneered its alkaline water in 1998, which is now available in over 60,000 retailers across the US.