Ethical egg brand The Happy Egg Co. has announced plans for a limited edition Easter pack design.
The limited edition cartons, which see the company rebranded as The Happy Easter Egg Co., will be rolled out across the company’s six- and ten-pack formats and launches into major UK retailers – including Tesco, Sainsbury’s, Morrisons and Asda – from mid-March.
The company, which produces free range and organic eggs, has claimed that the seasonal redesign will “get the nation rustling up some cracking Easter treats”.
Laura Watson, brand manager for The Happy Egg Co., said: “We’re delighted to be spreading some seasonal cheer with our Easter packs. We hope they will add some egg-citement to kitchen cupboards across the nation and inspire people to cook up some delicious treats this Easter.”
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