The sugar cane used to create Fair Rum is grown using organic and sustainable farming methods on small farm plots. Each stalk is hand-harvested to maximise the yield and protect the land.
The growers are all members of the Belize Sugar Cane Farmers Association (BSCFA) and work to fair trade standards. Fair works closely with The Fairtrade Foundation to ensure that it pays the farmers at a fair price by adhering to over 200 rules and guidelines.
Fair Rum is distributed by La Maison du Whisky as well as Coe Vintners in the UK, and RRP is £38 for a 70cl bottle. Exclusive stockists are currently Harvey Nichols, Gerry’s and Whole Food Markets.
© FoodBev Media Ltd 2018
World Beverage Innovation Awards are now open!
Do you have a beverage product worthy of an innovation award? Then you’re invited to enter the World Beverage Innovation Awards. Click here to find out more.