Weee! has raised $425 million in a Series E funding round led by SoftBank Vision Fund 2, as it looks to expand its platform offerings to new geographies.
Based in the US, Weee!’s offering includes fresh produce, meat, seafood and a wide variety of ethnic ingredients used in Asian and Hispanic cuisines. The company will use the funding to enhance warehouse automation and artificial intelligence (AI) innovations to improve its customer experience.
Lydia Jett, managing partner at Softbank Investment Advisors, said: “The market for ethnic groceries and food is massively underserved in the US, and we believe that Weee! is in a prime position to meet the demands of customers. Weee!’s strong execution capabilities and reach across multiple ethnic groups, coupled with a unique customer experience model leveraging AI, has enabled it to scale effectively in a rapidly evolving grocery market.”
Last year, Weee! secured $315 million in funding to accelerate its geographic expansion.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial