The European Starch Industry Association, formerly known as AAF (Association des Amidonniers et Féculiers), is rebranding to become Starch Europe.
With the advent of a new European Parliament and a new Commission, the association feels that the new brand name more clearly reflects the industry it represents.
The colours signify the crucial link the industry fulfils between the EU agricultural raw materials we process and the food, feed and industrial customers we serve. The infinite shape represents the industry’s resilience.
Reference to starch extraction dates back to 4000 BC and the sector has been constantly innovating and adapting to its customers needs since centuries.
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