Evian’s ‘Baby’ campaign released its latest viral video Baby & Me in April. It has notched a staggering 51+ million YouTube views and 100 million total views.
Available for download on Android, iOS and Facebook, application users are able to discover their own ‘inner baby’. Developed by BETC Digital and B-Reel, the application enables users to choose an existing photo or a new photo taken with the application. Users are then asked to select their skin tone and eye shape. Once selected, their photo is ‘baby-fied’ and their inner baby is revealed.
Friends can share their photos by uploading to Facebook, Instagram and Twitter using the global hashtag #EVIANBABYANDME.
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