Bottled water brand Evian has opened a new pop-up shop in Piccadilly Circus Underground station, in London’s West End.
The retail outlet opened this week and will trade until 3 September, having been designed and built by brand activation agency N2O. Shoppers will be able to purchase 50cl and 1.25l bottles of Evian, as well as pink branded tennis ball packs, umbrellas and Brumatiseur facial sprays.
Branded umbrellas, tennis balls and face sprays will also be on offer.
The brand will also offer consumers the chance to win VIP tickets to the Wimbledon tennis championships, of which Evian is the official bottled water partner. The campaign will be supported later in the summer by social media activity designed to help Londoners keep cool during the summer months.
Evian marketing manager Sophie Allard said: “This pop-up shop will help drive Evian’s relevance with London commuters during our busiest period. It will be fantastic to have a physical Evian space at the heart of the capital and will perfectly support our campaign to celebrate The Championships, Wimbledon. We are also delighted to have once again teamed up with TfL [Transport for London] to encourage commuters to keep hydrated with some pure Live Young refreshment. It is really important to stay hydrated during the hot weather so it is great to have the chance to help Londoners keep cool.”
N2O campaign director Grant Finney added: “We’ve enjoyed working closely with Danone on this brand activation project. Designing, building and staffing the UK’s first Evian pop-up shop has certainly been a highpoint in N2O’s continuing relationship with Danone.”
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