Evian Natural Spring Water has announced a partnership with the US National Breast Cancer Foundation (NBCF) and actress Lea Michele to launch Evian’s ‘Faster Than’ campaign.
The campaign promotes regular breast self-examinations, a key to early detection when combined with regular medical consultation. It encourages women and men (yes, breast cancer can affect men, too) to perform and share news of the completed self-exam via their social media channels using a hashtag.
The hashtag #FasterThan reinforces how a simple and quick process can ultimately help save your life. It also lets people have some fun and creatively addresses one of the key barriers to self-exams, thinking that it’s too complicated and time-consuming.
“The fight against breast cancer is a cause that I deeply care about and a cause that I have long supported,” said Lea Michele. “When I heard that Evian was partnering with the NBCF to launch this campaign, it was an initiative that I wanted to be part of, as regular self-examinations are the key in making a positive change in a woman’s survival rate.”
“Evian has been a longtime supporter of the fight against breast cancer,” said Olga Osminkina-Jones, VP of marketing for Evian. “This fight is personal for many of us directly or indirectly affecting our families and loved ones. We wanted to make sure we focus our efforts on something many of us often forget – self-exams. Early detection is the next best thing to finding a cure.
“Together with the National Breast Cancer Foundation and Lea Michele, we are confident that the #FasterThan campaign will encourage individuals of all ages and genders to perform regular breast self-exams.”
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