Evian has launched a range of special edition bottles designed to bring a smile to UK consumers during January.
The Evian spirits range, available in Evian-jito, Evian-colada and Evian-politan packs, will launch in British stores tomorrow as thousands of consumers take up the challenge of foregoing alcohol for a month as part of challenges such as Dry January and Dryathlon.
The packs will be supported by a social media competition encouraging people to share their most highly spirited outfits on Instagram, Facebook and Twitter. The most highly spirited outfits will be rewarded with an exclusive, limited edition umbrella, the bottled water brand added.
Evian-jito is one of three new packaging designs released this month.
Evian marketing manager Sarah Dossett said: “Everyone knows January is a tough month to get through, post-Christmas slump and pre-Summer slog. For January this year, Evian will share its Live Young spirit with UK consumers again.
“The Evian Spirits bottles will be available in 500ml and 2 litre single bottles, as well as six-count 500ml and six-count 1.5 litre multipacks until mid-February.
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