Crafted at the House of Baccarat, only five of the Haute Couture bottles will be released worldwide, with these few exclusive carafes travelling to capital cities around the globe to be exhibited at select locations.
The collection will be returned to France in March 2009, where they will be auctioned off to raise money for the Ramsar Convention, whose work to preserve wetlands around the world has been supported by Evian for the past 10 years.
“Jean-Paul Gaultier has consistently pushed the boundaries of fashion,” said Lauren Kinelski, PR manager for Evian North America. “He’s revolutionary in his craft, yet always maintains an air of elegance and class in his designs. In this regard, Gaultier was the perfect fit for Evian.
“Gaultier has transcended the runways of France to become a household name worldwide, much in the same way that Evian has expanded its presence throughout the globe, ascending from a natural spring water in the French Alps enjoyed by the locals to being one of most favoured drinking waters on Earth.”
Both the Evian Pret-a-Porter Bottle and the Evian Haute Couture Bottle by Jean-Paul Gaultier made their global debut in France during Paris Fashion Week. Just in time for New York’s Fashion Week this February, the Haute Couture ‘Bubble’ bottle will begin its tour through Manhattan’s top restaurants, hotels and retailers.
The Gaultier-designed bottles mark the second annual release of high-fashion creations from Evian. In late 2007, a Limited Edition Evian Bottle by Christian Lacroix was launched, and Lacroix also created a series of Haute Couture bottles to auction off for charity, with the highest bidder going down in the Guinness Record Book for the most expensive bottle of water ever sold.
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