At the British Water Cooler Association annual meeting in Nottingham, in March, FoodBev Media’s Andreas Exarheas talked to keynote speaker Alastair Campbell about ‘winners’, the upcoming general election and success in the water cooler industry.
’Winners’ was the theme and ‘winning’ was the clear message from the 2015 water cooler conference staged by BWCA in Nottingham.
The theme ‘Winners’ reflected the book title of the keynote speaker, Alastair Campbell. As it turned out, the title of the conference couldn’t have been more apt because a ‘winning’ industry was the message that emerged from the market data revealed on the day.
The cooler industry has seen a massive 8% upturn compared with the previous year, according to Zenith International. This winning sector had grown from £112 million to £121 million.
It was of course the British Water Cooler Association conference and trade show but the event was a truly international gathering, attracting delegates and exhibitors from 3 continents and 14 countries.
Recorded and produced by: Andreas Exarheas and Bill Bruce
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