US milk brand Fairlife has increased its portfolio with the launch of a high calcium and protein range aimed at children.
Called SuperKids ultra-filtered milk, the beverage is lactose free and available in reduced fat and chocolate variants.
Per serving, the beverage has 125mg of DHA Omega-3 and 12 grams of protein, with the brand priding itself on its commitment to milk quality.
Fairlife co-founder Sue McCloskey said: “As a mum of four, we started Fairlife because we believed milk could and should be even better for today’s families. Our Fairlife SuperKids ultra-filtered milks are taking this idea one step further thanks to the addition of DHA Omega-3. I’m super excited about this launch and hope parents everywhere are too.”
The new range is available in the US in 52oz bottles for $4.49 or in 8oz four packs at $5.99. The Coca-Cola Company is the sole US distributor of Fairlife.
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