Coca-Cola-owned Fairlife is venturing into the creamer category for the first time with a lactose-free line made with ultra-filtered milk.
Four flavours are available in the US in 16oz bottles: hazelnut, caramel, vanilla and sweet cream.
Each variant contains five ingredients and has been created to deliver a touch of sweetness to help enrich the essence of a home-brewed cup without masking the coffee taste.
Citing Mintel data, Fairlife said the coffee category is expected to grow from $15.1 billion in 2019 to $18.5 billion by 2024 and the creamer market is projected to grow alongside it, from $6.1 billion to $7.5 billion.
“Today, the creamer category is dominated by choices that lean heavily on indulgent flavours. As sales of premium coffee grow, our research shows that many consumers want to enhance the taste of their coffee, not cover it up,” said Bill Kelly, chief marketing officer at Fairlife.
“We created Fairlife creamers to provide these coffee drinkers with a great-tasting option that offers real dairy with a hint of flavour to enhance their coffee experience. Our creamers are made with ultra-filtered milk and 40% less sugar than other creamers. It’s just another way to offer consumers delicious products with enhanced nutrition profiles.”
Earlier this month, The Coca-Cola Company announced it had acquired the remaining stake in Fairlife from its joint venture partner Select Milk Producers. Coca-Cola now owns 100% of Fairlife, up from its previous 42.5% minority stake.
© FoodBev Media Ltd 2020
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