US-dairy company Fairlife has rebranded its Fairlife Superkids range of DHA milk for kids and released a new lactose-free whole milk variant.
The Superkids range is now called Fairlife DHA, and the new Fairlife Whole With DHA variant joins the Fairlife 2% Milk With DHA and Fairlife Chocolate With DHA drinks in the rebranded range.
All of the drinks are rich in omega-3, and the company claims each drink provides more DHA per serving than any other omega-3 dairy product on the market.
The Fairlife DHA milk range also contains 13g of protein and 35% of the recommended daily amount of calcium per serving.
Each drink is made with ultra-filtered milk, and the brands’ filtration process removes all lactose and sugars from the milk while retaining the milk’s natural vitamins.
Sue McCloskey, dairy farmer and co-founder of Fairlife, said: “As a dairy company rooted in innovation, Fairlife is dedicated to consistently launching great tasting products that provide essential nutrients and vitamins.
“As a mother and grandmother of triplets, I understand the health benefits derived from good nutrition and I want nothing more for my family.
“Scientists have linked these fatty acids to a variety of health benefits throughout life, including brain health and healthy ageing.
“I’m thrilled to say that our new ultra-filtered whole milk option offers 125mg of DHA omega-3 fatty acids in each serving. That’s more than triple the amount found in other DHA-milks.”
The Fairlife DHA range is now available nationwide in 52oz bottles from selected retailers in the US.
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