Gaming and eSports firm Faze Clan has acquired an ownership stake in meal replacement start-up CTRL for an undisclosed sum.
The deal represents the first time that Faze Clan has taken co-ownership of another brand.
A joint statement from the companies claims that Faze Clan will put its marketing prowess and 230 million followers behind CTRL to grow the brand globally. In the future, CTRL will also collaborate with Faze Clan on new flavours for its meal replacement shakes.
According to CTRL, the company’s line of powdered meal replacement shakes contain proteins, carbohydrates, fibre, healthy fats, naturally occurring BCAA’s, 22+ vitamins and minerals, prebiotic fibre to promote healthy gut bacteria, MCT’s to support appetite control, and digestive enzymes to support healthy digestion.
The meal replacement start-up was co-founded by professional eSports organisation Major League Gaming co-founder Sundance DiGiovanni, former professional gamer Skyler Johnson and entertainment executive and attorney Glenn Delgado.
Commenting on the acquisition, DiGiovanni, said: “This deal represents the next step in the evolution of eSports.
“A few years ago, nobody believed that esports was ready for prime time. Now, it’s a major force in both culture and business.”
Skyler Johnson, added “Faze Clan is the ultimate embodiment of esports as a lifestyle brand, which has come to include everything from music to art to clothing.
“So far, nutrition for gamers hasn’t really been part of the conversation. CTRL fills that niche and brings this topic to the forefront.”
Lee Trink, CEO of Faze Clan, added: “Faze Clan has long championed the importance of health and fitness for gamers.
“By taking a stake in CTRL, we can bring much-needed attention to the importance of better nutrition and provide a healthy option built especially for gamers by people who understand this community best.”
© FoodBev Media Ltd 2021
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