top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

FBC UK extends Crunch Cream range with limited-edition flavour
Phoebe Fraser

Phoebe Fraser

18 June 2024

FBC UK extends Crunch Cream range with limited-edition flavour

Fox’s Burton’s Companies (FBC UK) is expanding its biscuit offering with a limited-edition Fox’s Crunch Creams flavour variety.


The new addition, Cherry Bakewell, combines the brand’s classic crunchy biscuit with a Cherry Bakewell-inspired cream filling. FBC UK crafted the new flavour to provide more options for consumers, which it expects to drive category growth, with research showing that 71% of shoppers would buy a Bakewell tart-flavoured biscuit.


Colin Taylor, trade marketing director at FBC UK, said: “We are modernising the Crunch Creams brand with different flavour profiles so that we can attract new shoppers to the category, as well as excite loyal fans with something above and beyond the traditional flavours of the brand. Limited-edition products always drive excitement in the category, helping retailers make the most of the growing opportunity and demand for an everyday little lift.”


The latest launch joins FBC UK's new white chocolate chip Maryland cookies, which it launched into British supermarkets last month.


Fox’s Crunch Creams Cherry Bakewell are available to purchase now from UK retailers.


#Fox's #Fox'sBurtonCompanies #FBCUK #UK #biscuits

Related posts
Futura Foods introduces new whipped feta product
New products

Futura Foods introduces new whipped feta product

Napolina launches two new pasta shapes
New products

Napolina launches two new pasta shapes

Heinz introduces three new pasta sauce flavours
Food

Heinz introduces three new pasta sauce flavours

Tilda expands ready-to-heat portfolio with portion-controlled rice pot range
New products

Tilda expands ready-to-heat portfolio with portion-controlled rice pot range

Kingsland Drinks' managing director Ed Baker to exit drinks industry for new role
Appointments

Kingsland Drinks' managing director Ed Baker to exit drinks industry for new role

The Coconut Collab launches plant-based protein yogurt
New products

The Coconut Collab launches plant-based protein yogurt

bottom of page