The premium-look packs are 100% recyclable and suited to grab-and-go retail channels. The drinks remain completely natural, with no artificial additives, and are sweetened naturally with fruit (no sugar or artificial sweeteners).
The 400ml range will be available in six flavours:
Feel Good Drinks MD and co-founder, Dave Wallwork, said: “From a product development point of view, launching this range is one of the biggest things we’ve done since starting the company and we’re very excited about it. We will still produce Feel Good Drinks in 375ml and 750ml premium glass bottles, but we’re confident that adding a PET range will develop a host of opportunities that will benefit our customers and the brand as the business continues to grow and move forward.”
The company’s current estimated retail sales value stands at £18m, a figure it’s hoping to grow to £40m within the next two years.
Feel Good Drinks are stocked in 20,000 outlets in the UK. Globally, they can be found in no less than 12 countries, including the US, Hong Kong, Finland, France, Holland, Sweden, Denmark, Greece, Norway, Ireland and Saudi Arabia.
Source: Feel Good Drinks
© FoodBev Media Ltd 2020
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