British brand Fentimans will add a raspberry-flavoured soft drink to its range of beverages ahead of summer in the UK.
In a year that has seen Fentimans overhaul its image with a rebrand costing £1.2 million, this launch aims to capitalise on the growing popularity of the brand.
It said that with an increased number of consumers seeking to discover new and interesting flavour experiences, sparkling raspberry has been developed to offer a grown-up soft beverage with the bitter sweet characteristics of the fruit.
The raspberry taste has been achieved by using the botanical brewing method, used to make all Fentimans drinks, combined with an infusion of raspberry and natural botanical ingredients. Fentimans said the result is a “vibrant and refreshing drink, embodying the taste of freshly picked raspberries”.
Fentimans marketing director Andrew Jackson said: “As a pioneer of craft beverages and a flavour innovator, it is satisfying to see an increased number of people seeking premium alternatives to ordinary carbonated drinks.
“It’s a trend we’ve seen growing over the past few years and it shows no sign of slowing down. The introduction of sparkling raspberry will continue to build our appeal with a younger audience, who actively seek out interesting brands, which deliver on provenance and quality.”
The new flavour will be launched in a 275ml bottle and a 750ml sharing format. It will be supported by an outdoor, experiential and digital marketing campaign.
Earlier this year, Fentimans unveiled a premium mixer called Connoisseurs Tonic Water which was developed to “accentuate and amplify the delicate botanical flavours found in artisanal and premium gin”.
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