The Ferrero Group, through its Ferrara subsidiary, has unveiled a new seasonal cookie under its Keebler’s brand – Gingerbread Fudge Stripes.
According to the company, the new cookies combine vanilla fudge and freshly baked gingerbread. The Keebler Gingerbread Fudge Stripes are available nationwide for an SRP of $3.99 per 9.7oz pack.
“The smell and taste of gingerbread instantly evokes memories of the holiday season, and our new Keebler Gingerbread Fudge Stripes cookies expand the Keebler portfolio with a delicious flavour option for small gatherings, baking or simply enjoying on their own,” said Kristin Flood, senior brand manager, seasonal cookies at Ferrara.
In 2019, the Kellogg Company sold a range of snack brands, which included Keebler, to Ferrero for $1.3bn.
© FoodBev Media Ltd 2021
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