Premium mixer brand Fever-Tree has expanded its beverage portfolio with the launch of a new blood orange ginger beer flavour variety.
Fever-Tree has partnered with bourbon brand Maker’s Mark to develop the custom flavour. The new release is designed to pair with the characteristics unique to bourbon, combining the sweet notes of Italian blood oranges with the fiery, full-bodied taste of its signature ginger beer.
The new drink contains a blend of three real gingers sourced for their distinctive, flavour profiles as Fever-Tree expands its popular ginger beer range for the first time.
Charles Gibb, CEO of Fever-Tree USA said: “We are delighted to innovate our ginger beer range to capitalise on the fastest growing and largest spirits categories – which is why we’ve created a liquid that pairs perfectly with bourbon, vodka, and tequila.
“Fever-Tree is always on the forefront of innovation and works with the best in class/leaders in the industry partners, like Maker’s Mark, to ensure the best quality, flavour, and mixer to make the world’s best drinks.”
In line with Fever-Tree’s existing mixer portfolio, the new beverage is non-GMO certified and contains no artificial sweeteners or colours.
The blood orange ginger beer mixers are available to buy in select retailers across the US, at an RRP of $4.99 per 4-pack.
© FoodBev Media Ltd 2022
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