Greenleaf Foods is partnering with Seattle-based Elysian Brewing Company to create a beer-infused vegan bratwurst under its Field Roast Grain Meat Co brand.
The product is made with ingredients such as ground garlic, caramelised onions, caraway seeds, and Elysian beer – and has natural colours and flavours.
Greenleaf Foods, a subsidiary of Canadian meat company Maple Leaf Foods, said the launch is a response to increasing consumer demand for plant-based products.
“We are excited to partner with a company that shares our values of bringing the best quality products to customers, while consistently innovating,” said Dan Curtin, president of Greenleaf Foods.
“We want to continue providing new options and keeping our plant-based values at the focus of everything we do. Teaming up with Elysian allows for us to innovate and excite a new fanbase.”
The Elysian beer-infused Field Roast Bratwurst is now on sale at Meijer stores in the Midwest and PCC Community Markets in Washington State, with further availability soon.
The Field Roast brand, which was acquired by Maple Leaf Foods in 2017 for $120 million, offers a range of plant-based meats and cheeses, created using ingredients such as grains, vegetables, herbs and legumes.
Last October, Maple Leaf announced the formation of Greenleaf Foods, which incorporates Field Roast and Lightlife Foods, the vegan ready meal maker it also acquired in 2017 in a deal worth $140 million.
Last Month, Maple Leaf announced plans to construct a $310 million plant-based protein food processing facility in Shelbyville, Indiana, to meet “surging demand” for Greenleaf products.
© FoodBev Media Ltd 2020
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