Nomad Foods-owned Findus is launching two new ranges of frozen fish products in Ontario as it targets busy, health-conscious consumers.
Findus Steam Delicious consists of two packs of cod loin portions that come individually sealed in a steam pouch. The fish steam cooks in the microwave in four minutes. The range comes in two flavours: chive and herb butter, and lemon parsley butter.
Findus English Style battered fish is branded as a family-friendly product line and is made in the UK “using an original British recipe that has been sold in the UK for decades”. Available in four packs of haddock or cod, and in six packs of pollock, they take 20 minutes to cook in an oven.
Findus marketing manager Katarina Wallentin said: “Many Canadians are looking to incorporate more healthy, delicious fish into their diets, but busy lifestyles can get in the way of meal planning.
“Findus products allow anyone, from the experienced chef to the non-cook, to prepare and enjoy restaurant-quality fish at home.”
Findus frozen fish products are now available at Metro and Sobeys stores in Ontario with a suggested retail price of CAD 9.99 ($8.09) for Steam Delicious and CAD 10.99 ($8.90) for English Style.
© FoodBev Media Ltd 2018