Speciality bakery manufacturer Finsbury Food Group has partnered with the vegan Bosh! chefs to launch a range of plant-based cakes.
The collaboration’s newly-launched sharing cakes are available in two variants: Ultimate Chocolate Cake, which features chocolate flavoured sponge with a rich filling and chocolate shavings decoration; and Luscious Lemon Cake, with ‘zingy’ lemon syrup-injected sponge, lemon icing and peel decoration.
The partnership has also created two Happy Birthday Cakes, with a hand-piped message, available in Chocolate and Vanilla flavours.
The former features chocolate sponge split and filled with frosting and decorated with shavings and buttons, while the Vanilla Happy Birthday Cake has vanilla frosting, raspberry jam, sprinkles and sugar paste stars decoration.
The range, which has been registered by The Vegan Society, was developed in response to rising consumer demand for more plant-based and vegetarian options in supermarkets.
Henry Firth and Ian Theasby, founders of Bosh!, said: “Our mission at Bosh! is to make it easier and more enjoyable for everyone to eat more plants. We want to make plant-based diets and foods more appealing, more accessible and more available to everyone, and that includes treats like cake.
“Now more than ever, people are looking for ways to treat themselves. We are so excited to launch our first cake range and couldn’t think of a better partner than Finsbury Food Group which prides itself on quality and taste.”
Jack Cook-Broussine, brand manager for Finsbury Food Group, added: “This partnership has allowed Finsbury Food Group to expand into this category and show our capabilities for creating high quality, enjoyable plant-based cakes.
“By partnering with Bosh! we can offer a solution to a problem we know customers and retailers alike have faced for some time, and we are excited by the prospect of expanding this range in the future.”
The sharing cakes are now available from Tesco and have an RRP of £3.50. These will also be available in Asda from 13 July 2020, along with the chocolate celebration cake (RRP £8.00).
Last year Bosh! teamed up with Kettle Chips to develop a plant-based seasoning for the crisp brand’s new Vegan Sheese and Red Onion flavour.
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