Firmenich has opened a new culinary discovery centre in Bangkok, Thailand, to serve as the company’s hub for Southeast Asia.
The facility will provide a collaborative environment where Firmenich chefs and food technologists can work together with customers to develop flavours.
The Swiss company said the facility will be fully immersed into the region’s rich culinary heritage, developing innovative culinary solutions cutting across savoury, sweet goods and beverages to consumers in Southeast Asia and beyond.
Firmenich president of flavours Chris Millington said: “This investment reflects Southeast Asia’s importance to Firmenich as both a strategic growth region, as well as savoury hub for Firmenich.
“Putting our innovation to work, our chefs are dedicated to creating authentic, great-tasting, nutritious products from smart proteins all the way to sugar, salt and fat reduction, in close collaboration with our local and regional customers.”
Ed Alejandrino, Firmenich vice president of flavours for Southeast Asia, said: “Sharing a great taste experience forms a bond between people, across cultures and languages, it gives us stories and moments of happiness with our family and friends.
“We look forward to welcoming our customers to our culinary discovery centre, an inspiring space that will open their eyes, taste buds and mind to new possibilities.”
Firmenich has also announced the launch of ‘culinary anthropology’, a new approach to developing savoury products with customers “through creative ideation and rapid prototyping” which will be employed at the culinary discovery centre.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial