Firmenich aims to innovate with Thai culinary discovery centre

Firmenich has opened a new culinary discovery centre in Bangkok, Thailand, to serve as the company’s hub for Southeast Asia.

The facility will provide a collaborative environment where Firmenich chefs and food technologists can work together with customers to develop flavours.

The Swiss company said the facility will be fully immersed into the region’s rich culinary heritage, developing innovative culinary solutions cutting across savoury, sweet goods and beverages to consumers in Southeast Asia and beyond.

Firmenich president of flavours Chris Millington said: “This investment reflects Southeast Asia’s importance to Firmenich as both a strategic growth region, as well as savoury hub for Firmenich.

“Putting our innovation to work, our chefs are dedicated to creating authentic, great-tasting, nutritious products from smart proteins all the way to sugar, salt and fat reduction, in close collaboration with our local and regional customers.”

Ed Alejandrino, Firmenich vice president of flavours for Southeast Asia, said: “Sharing a great taste experience forms a bond between people, across cultures and languages, it gives us stories and moments of happiness with our family and friends.

“We look forward to welcoming our customers to our culinary discovery centre, an inspiring space that will open their eyes, taste buds and mind to new possibilities.”

Firmenich has also announced the launch of ‘culinary anthropology’, a new approach to developing savoury products with customers “through creative ideation and rapid prototyping” which will be employed at the culinary discovery centre.