Verve – the first Greek producer of cold-pressed juices and detox cleanses – has launched a complete brand redesign.
The new identity from Athens-based Bob Studio covers a new name, logo and packaging design. The “fresh and vivacious” new design “brings to life the products of the range: a series of six cold-pressed juices and two milks made with raw and fresh ingredients,” packaging design blog The Dieline reported.
The new packaging showcases the vivid colour of the Verve range and emphasis the “minimal, clean and simple” on-pack typography, it added. The bottles also features a hang-tag, which presents a unique, artisan appearance.
The brand will seek to use the new design to forge a position for itself within the Greek juice and milk categories.
Bob Studio said: “The logo typography is simple and primitive made by strong cut letters, inspired in the way we cut fruits and vegetables everyday at home.”
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