Available in Tikka, Garlic & Herb and Tomato & Basil flavours, the new sauces will be available in UK retailers at the end of August 2014.
“Coveris were a pleasure to work with and their support throughout the product’s development ensured that our needs and deadlines were met,” said First Milk marketing director David Young. “Achieving the best shelf appeal possible is crucial to retail sales and we are delighted with the outcome.”
“We started supplying First Milk just over 12 months ago with thin wall in-mould labelled packaging for their dairy business,” said Tony Park, managing director Coveris Rigid (Mansfield) UK. “During this time, we have seen the Lake District Dairy Co quark products go from strength to strength. This new product line is an exciting opportunity for both companies as we venture into the food sector, which is a firm part of our overall strategic direction for business growth and new market opportunities.”
In June 2014, First Milk Dairy’s Cooking Sauces won top Best Brand Extension honours at FoodBev Media’s World Dairy Innovation Awards.
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