Irish food producer Folláin Preserves intends to boost sales abroad after working with Beatson Clark to rebrand its glass packaging.
County Cork-based Folláin predominantly sells its products into the Irish market but aims to expand in Europe, and felt the time had come to replace its standard glass jar with something more premium in look and feel.
Beatson Clark collaborated with Folláin’s marketing team to design and produce a new 330ml curved jar, which is now used for the firm’s portfolio of marmalades, jams, pickles and relishes.
Laura Hewson, marketing and sales manager at Folláin Preserves, said: “We are a premium brand, and we wanted our packaging to reflect that with something unique to us. The standard jar we were using didn’t represent the quality of the contents within.
The new 330ml jar is used for Folláin’s range of marmalades, jams, pickles, and relishes.
“Our aim was to create a vintage and old-fashioned-style jar, which would become a collectable, encouraging customers to reuse and recycle them. With support from the team at Beatson Clark, we have managed to achieve just that.”
The jar has a deep twist-off neck and has been finished with a simple and clean-looking label.
Dean Arey, Beatson Clark’s design engineer, added: “Rebrands of this size are often critical to the development of a brand, so it was important for us to achieve a design which Folláin felt would elevate their position in the European market.”
“With a major packaging overhaul of this size, developing the concept is as critical as the quality of the finished product. We have found that many companies of Folláin’s size approach us as their packaging partner for rebrands because we have design and manufacture capabilities in house and are able to work with them on every aspect of the project over the medium and long term.”
© FoodBev Media Ltd 2019
World Dairy Innovation Awards – now open for entries
Enter before 10 May to ensure you are part of the industry’s leading awards scheme. Don’t miss out on having your dairy innovations recognised.