Follow Your Heart has expanded its portfolio with the introduction of a new plant-based macaroni and cheese product, made with whole foods.
The USDA-certified organic SuperMac comes in an 8.1oz box with a pouch of sauce and can be enjoyed as a quick meal or side dish.
The new offering is available in two flavours: Cheezy Carrot, featuring a sauce made with organic ingredients, including carrots, butternut squash and navy beans; and Creamy Caulifredo, with a sauce made from organic ingredients such as navy beans, cauliflower and cashew butter.
The ‘kid-friendly’ convenience food is free from dairy, egg, peanut and soy, as well as cholesterol and preservatives.
“While we have a long history in the refrigerated section, we’re always looking for exciting ways to expand the universe of healthy, plant-based solutions no matter where they’re found in the store,” said Bob Goldberg, co-founder and CEO of Follow Your Heart.
“SuperMac is an innovative, organic replacement for traditional mac and cheese as its sauces are made with vegetables, cashews and beans. It’s quick, simple, plant-based, and it’s not only for kids. For so many occasions, it’s a meal in under ten minutes that will put a smile on your face.”
With an SRP of $5.99, Follow Your Heart SuperMac is available exclusively at Whole Foods Market locations until the end of March 2022.
Earlier this year, Danone agreed to acquire Earth Island, maker of Follow Your Heart, in a move to strengthen its plant-based business.
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