Emmi aims to respond to increasing demand for fondue mixes with the launch of Gerber Mélange Maison fresh fondue in Switzerland.
The use of speciality cheeses and Swiss apricot brandy –instead of Kirsch – is said to give the mix a unique taste.
Cheeses used in the product include raclette, gruyère and scharfer maxx. These are blended with white wine, water, starch, apricot brandy and spices.
The fondue contains no stabilising agents or preservatives and unlike the classic Gerber fondue mix, it is not heated during manufacture.
In a statement, Emmi said: “Gerber ready-made fondue is well-established in Swiss food culture. This classic, which was launched back in the 1960s, owes its popularity to having a balanced flavour, its guarantee of perfection every time, its long shelf-life and being easy to store. Classic Gerber fondue is ideal when a craving for fondue strikes.
“However, ready-made fondues have been subject to strong competition in recent years. Demand for fresh fondue mixes has been growing increasingly. While freshly-grated cheese mixes are somewhat more time consuming to prepare, they undergo minimal pre-processing and contain no emulsifiers, making them a more natural way to enjoy cheese.
“The Gerber fondue experts at Langnau in Emmental firmly believe that the new Mélange Maison will impress the most demanding fresh fondue customers.”
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