Fonterra has signed a new distribution agreement which will make products from the company’s Anchor brand available in Bangladesh for the first time.
Anchor produces a range of dairy products such as fresh milk, milk powders and cheeses, and already has a strong presence in countries such as Sri Lanka, Malaysia and Indonesia.
The agreement strengthens Fonterra’s position in the South Asian market as the deal will make Anchor products available to millions of new consumers.
Bangladesh’s population has grown 10% in the last ten years to over 160 million people and has experienced strong economic growth in this time.
These two factors have led to growing demand for high-quality dairy products, according to Fonterra.
Fonterra’s managing director of its Sri Lanka and Indian Subcontinent division, Sunil Sethi said: “The Bangladesh market creates an exciting growth opportunity.
“Partnerships like the one we’re announcing today will enable us to bring dairy nutrition to even more consumers across the country, so we can do well, by doing good.
“Our Anchor Full Cream Milk Powder, for example, comes with more than 23 vital nutrients including protein, calcium, vitamins and minerals. Anchor is specially formulated with ‘NutriShakti, a nutri-bundle that supports growth, energy and immunity.”
Dr. F. H. Ansarey, managing director of ACI Agrolink said: “Anchor is a renowned global dairy nutrition brand and we have a shared vision alongside Fonterra to enrich people’s lives by supplying safe, high-quality dairy nutrition to the people of Bangladesh.”
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