Interbrand’s annual 100 Best Global Brands report has just been published.
While it is no surprise to see Apple in the top slot (up 43% from 2014) and Google in second place (up 12%), Coca-Cola at number three has slipped by 4%.
Looking only at food and beverage businesses, next is McDonald’s at number nine (down 6%); Pepsi at number 24 (up 3%); Budweiser at 31 (up 7%); Nescafé at 36 (up 7%); and Kelloggs at 34 (down 6%).
Outside the top 50, Danone is up 5% at number 51; Nestlé is up 7% at number 42; Starbucks is up 16% at 67; KFC is down 7% at 75; Sprite is down 5% at 81; Jack Daniels is up 6% at 84; Heineken is up 14% at 89; Johnnie Walker is down 6% at 92; Corona is up 2% at 93; Smirnoff is down 4% at 94; and Moet & Chandon is a new entry at number 99. The other new entries include Lego, PayPal, Mini and Lenovo.
The fastest risers were Facebook, up 54% and in 23rd place, followed by list-leader Apple, Amazon (+29%), and Adobe (+17%).
To complement Interbrand’s detailed valuations, this comprehensive report includes analyses of the inner workings of each Top 100 brand, articles from Interbrand thought leaders, hallmarks of this year’s best-performing brands, and a review of the company’s methodology.
© FoodBev Media Ltd 2024