Food and wellness blogger Deliciously Ella has developed a range of energy balls, which will launch into Whole Foods Market and nationally in Waitrose stores on 29 August.
Set to add a burst of energy into the snacking market, Deliciously Ella energy balls will be available in three flavours – cacao and almond, hazelnut and raisin, and cashew and ginger – with a recommended retail price of £1.79 each.
Developed personally by Ella through months of recipe testing, the products will be positioned within snacking food fixtures and will seek to offer consumers an exciting new alternative to existing on-the-go options. They are free from gluten, dairy and refined sugar, as well as vegan-friendly.
On the launch, Ella said: “When I first started my blog, it was very much a personal project to help document how healthy eating had changed my life and helped me recover from illness. I never imagined that it would become so successful.
“Healthy eating needn’t be about deprivation, but exciting, vibrant ingredients, that make people feel good. Deliciously Ella energy balls are made with whole, natural and nourishing ingredients, while still being absolutely delicious. I can’t wait for people to try them when they launch.”
Designed by Ella to be wholesome as well as satisfying, the energy balls each feature no more than six sustainable and whole-food ingredients, and are sold in fully compostable packaging.
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