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Food trends for 2014 by ‘Supermarket Guru’ Phil Lempert
By Shaun Weston
25 November 2013
Categories
Business
Food
Foodservice
Marketing
Packaging
The Emergence of the ‘IndieWoman’
– Lempert says that women age 27+ spend $50bn a year on food and beverages. “The indie woman will be the most powerful segment of the population in the coming year,” he says.
Better for You Snacking
– He says the push for five to six smaller meals throughout a day is driving this trend. Interestingly, Lempert says research shows 69% of consumers still prefer salty snacks, so the balance between taste and health is important for manufacturers to refine.
Brands Reach Consumers Locally Through Cause Initiatives
– Lempert says consumers support brands and retailers who support causes that they identify with (hunger, animal welfare etc). In addition, it’s important for retailers to take action to support the communities they serve after something like a natural disaster, to form a stronger connection.
Click to Cook
– Of course, more people are using mobile in the store to save money, compare prices or look up recipes, but Lempert also envisions more people taking advantage of targeted location services such as their GPS screens in their cars, to provide information on things they could purchase on a shopping trip.
Supermarkets – The New Culinary Schools
– Many supermarkets have chefs on staff, helping their shoppers with new ideas for their daily meals and nutrition, but Lempert says they could take this further with a ‘community cooking centre’. Essentially, the store’s staff could be a mentor to shoppers, but it’s more about the community coming in to use the store’s space to cook, learn and relate to each other.
The Retailer Becomes the Brand
– Lempert says no longer will private brands just emulate national brand products, but consumers will see more private label brands creating new, unique products.
Rise and Shine – The New Way to Start Your Day
– People, especially men, don’t want to compromise on the blend of indulgence and taste at breakfast, Lempert says, and it’s beyond bacon and eggs: “What do we do here to make breakfast exciting?”
Packaging Evolves to Share More with Consumers
– Companies want to put more information on their
packaging
, but there isn’t always room. Lempert suggests we’ll see more touch-sensitive elements or more technology that makes packaging interactive in the way the rest of our world has become, “to communicate all that we as consumers want to know about our food”.
Millennials Make the Supermarket Social
– Many millennials are living at home with no money, Lempert says, but they’re extremely passionate about food, even attending food raves in the middle of the night to show their passion. They’re also taking photos of their food all the time, in an ‘instant reminisce’. He says, “It’s all about connection, conversation and communit
/li>
International Restaurant Flavours at Home
– “Latinos and Asians are creating a whole new international culture for food,” Lempert says. “It’s great. And more schools now have international cuisine than ever before.” But he also says recipe development with international flavours will be more challenging for stores and companies.
.
Source:
General Mills, Kevin Hunt, ConAgra Foods
See also
Innova’s top 10 trends that will impact the food industry in 2014
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