Molson Coors Brewing Company has announced that Frederic Landtmeters, chief commercial officer, Molson Coors Europe, will take over as managing director, Molson Coors UK and Ireland. He will succeed Simon Cox, who will take on the role of CEO Molson Coors Europe from 1 January 2015.
Simon Cox succeeds Mark Hunter, who will take over the global reins of Molson Coors Brewing Company when current president and CEO Peter Swinburn retires at the end of the year.
The UK and Ireland position reports directly to the CEO of the European business and serves on the company’s Business Unit Leadership team.
Landtmeters is a proven commercial leader with an exceptional track record in building great beer brands. He has held a number of senior leadership positions with Cadbury-Schweppes and AB-InBev since joining the drinks industry in 1998, before his 2010 appointment to the role of chief marketing officer, StarBev, with responsibility for Central Europe and the expansion of Staropramen as an international brand.
Molson Coors’ acquisition of StarBev (June 2012) and the formation of Molson Coors Europe saw Landtmeters appointed to his current role as chief commercial officer, Molson Coors Europe in January 2013.
“Frederic is an international brand-builder and top-tier commercial leader with exceptional people skills,” said Mark Hunter, CEO of Molson Coors Europe. “Under his leadership, Molson Coors Europe has built a strong innovation pipeline and delivered brand health growth in all markets. We are fortunate to have someone with Frederic’s credentials to lead our UK and Ireland organisation.”
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