French sparkling water brand Badoit has unveiled three signature waters in Ball Packaging’s 330ml sleek can format, in a bid to target consumer demand for an on-the-go drinks experience.
The new packaging format, available in retail shops throughout the country, is a strategic move by Badoit, a brand previously committed to the glass bottle since its foundation in 1837. Understanding the demands of today’s consumer, Badoit has introduced its water into the sleek format to meet the growing trend of on-the-go consumption, Ball Packaging said.
The can’s ease of transportability and optimised weight, coupled with its premium appeal, make it the format of choice to target consumers between the ages of 25 and 35.
Badoit brand director Linda Neu said: “Listening closely to our customers, we have noted that the diversification of gastronomy and current eating habits have led to an increased demand for on-the-go formats. At the same time, customers want the brand’s signature design. This is what we offer today with Badoit’s sleek can.”
The three products to launch in the new format will be Badoit Rouge, a naturally sparkling table water; as well Badoit Citron and Badoit Citron Vert, two varieties of sparkling mineral water flavoured with lemon and green lime respectively. The cans will boast vibrant coatings in red, yellow and green.
Philippe Vanhelst, sales manager for Ball Packaging Europe, added: “The cooperation between Badoit and Ball is the result of an intensive exchange of ideas and a past rich in shared experiences. Being light yet highly robust, our sleek can is the right choice for those seeking easy transport for their beverage. In addition, the slimmed down shape of the can is distinctly modern and effectively speaks to the refined tastes of the Badoit consumer.
“With these trend-driven cans now on shelf, we are excited to share yet another success story of the can in the water market. The packaged water sector continues to be a strong performer across Europe and we welcome more trailblazers like Badoit in recognising the potential of the can in their product mix.”
© FoodBev Media Ltd 2019