FrieslandCampina Ingredients will release a new range of health benefit solutions under the Biotis brand, that it claims supports health and wellness throughout all life stages.
The Biotis portfolio will be launched throughout the year and will include solutions for gut, sleep, immune and maternal health.
The company said it has designed Biotis to help brands develop attractive foods, drinks and supplements with compelling health benefits.
Developed to work with the body’s natural processes, the Biotis portfolio claims to support all the essential functions needed for a healthy, active life.
First in the range to be launched is Biotis Gut Health which reportedly encourages a healthy microbiome. With its first product, FrieslandCampina aims to meet the growing demand for holistic healthy gut solutions.
According to FrieslandCampina, its Biotis GOS ingredient provides a ‘superior’ prebiotic effect and improves gastro-intestinal health in adults.
“The launch of Biotis Health Benefit Solutions is a really exciting development for FrieslandCampina Ingredients, and indeed for the industry as whole. We believe it marks a whole new era of ingredient science,” said Vicky Davies, global marketing director, performance and active nutrition, at FrieslandCampina Ingredients.
She added: “Consumers are increasingly aware of their health as a joined-up proposition and are looking for solutions which will help them stay well, both mentally and physically, throughout life – from expectant parents right through to the senior years.
“At the same time, they’re aware of how what they eat and drink affects wellbeing, and so are demanding products which also taste great, deliver on texture, and fit into their busy lifestyles.”
Earlier this year, FrieslandCampina unveiled a new concentrated high-protein sports gel concept formulated with its Nutri Whey Isolate Clear ingredient. The company claims the concept meets the rising demand for convenient and on-the-go options in the sports nutrition sector.
© FoodBev Media Ltd 2020