FrieslandCampina has launched a fully recyclable and lighter version of its resealable packaging for cheese, as part of its efforts towards its 2025 sustainability goal.
With its new packaging, the company has achieved a plastic reduction of 30% for its most sold cheese packaging in Europe. According to FrieslandCampina this move can lead to a decrease of more than 300,000kg of plastic per year and can be reused in other applications.
This saving is an increase on an earlier plastic reduction of more than 20% by the dairy cooperative. The Dutch business claims that it is the first in the market with such a cheese pack.
FrieslandCampina’s global director of packaging development, Patrick van Baal, said: “Resealable packaging is needed to protect the cheese, prevent food waste and guarantee quality.
“We are constantly working on improving our packaging, making the production process more sustainable and better recycling options. I am proud that we have succeeded in significantly reducing the environmental impact of our cheese packaging.”
Van Baal added: “Most cheese packages are made from different types of plastic, which means that they cannot be recycled. We now have a solution for that. Our new cheese packaging consists of polypropylene, a material that can be separated and recycled and can be used for a new life as, for example, a vacuum cleaner.”
Earlier this year, the dairy cooperative announced that it will make 100% of its packaging recyclable by 2025, as it has signed the Dutch government’s Plastic Pact along with 70 other organisations. It claims its new product launch is an ‘important step’ towards fully circular packaging.
As its next challenge, the dairy cooperative aims to make the pack from recycled materials.
© FoodBev Media Ltd 2020
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