chocolate cookies
FrieslandCampina Kievit, the Dutch dairy company’s ingredients business, has expended its range of fat powders with two new additions.
The butter-based Vana-Lata BB75B and cream-based Vana-Lata CB72B will enable Kievit’s customers “to adapt to global food trends as well as specific bakery and savoury trends”, the firm said.
Kievit said Vana-Lata BB75B contributes to an enhanced sensorial buttery taste and has a shelf-life of 12 months, helping manufacturers open up new possibilities and exploit additional markets. Vana-Lata CB72B offers a premium sensory experience with whitening looks and creamy taste, adding freshness to products and delivering 9 months shelf-life in a wide variety of applications.
Gea de Groot, global product group manager for FrieslandCampina Kievit, said: “The dairy-based fat powders in the portfolio offer the possibility of a butter or cream base. This enables increased premiumisation, in line with changing consumer wants and needs.
“That doesn’t just go for bakery products like butter cookies and brioche buns, but also for savoury shiitake soup, mashed potatoes and béchamel sauce. It also offers relevant possibilities for labelling. Although local legislation can vary, the use of Vana-Lata enables creating understandable labels, which is what consumers expect and look for.”
Both new innovations combine the goodness of dairy with full supply chain transparency, and tap into consumers’ clean-label expectations.
Kievit cited research that shows 38% of European consumers regularly check the ingredients list on the products they buy, while 39% avoid food and drinks entirely if they contain artificial additives or preservatives. In the bakery segment, this translates to a trend towards artisan, authentic foods that consumers understand and relate to.
The company said it keeps pace with changing consumer behaviours and remains committed to creating “trend-based applications for the changing… consumer market”.
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