FrieslandCampina launches traceability technology for Friso brand

FrieslandCampina has launched a new packaging innovation in Singapore that enables mothers to track the source of its infant formula milk brand, Friso.

Friso TrackEasy provides users with batch-specific information around Friso’s dairy farming, milk collection, production process, quality auditing and export.

The industry-first smart packaging innovation allows mothers to track the full journey of Friso’s formula milk, starting from its Dutch-owned farms to its arrival in Singapore.

The tracking app can be used by scanning a QR code on the tins of Friso Gold with 2′-FL or Frisomum milk powder and responds to the demand for greater transparency of products.

“At Friso, we recognise that parents in Singapore are paying more attention to food sourcing and safety in general, and those with young children are naturally especially concerned about the source and production of formula milk,” said David Naidu, general manager at FrieslandCampina Singapore.

He added: “With Friso TrackEasy, mums will be able to see when their tin of Friso product was produced, when the milk was collected from farms, to the quality assurance checks it went through. This is only possible with full chain control, as Friso is one of the few dairy companies that owns the entire product journey, from our Dutch-owned farms to the shipment of the final product.”

Users of Friso TrackEasy will be able to access information regarding Friso’s representative farms, as well as quality checks done at the farm level. They will also be able to view the processes of milk collection, packaging and final quality checks.