Under the terms of the joint decision, Frito-Lay will sell and distribute ‘Oh Boy! Oberto’ meat snacks until 15 August 2009, at which time Oberto Sausage Co will transition to a direct sales and distribution model. Until then, existing customers will receive full sales and distribution coverage from Frito-Lay.
“We’ve had a strong partnership with Oberto over the past 10 years, and both companies helped grow Oberto into a national brand,” said Frito-Lay North America president and CEO, Al Carey. “Both of our companies benefited from the partnership, and we each remain committed to the meat snacks category.”
“As our business and the industry evolves, this new agreement puts us in the best possible position to continue the tremendous growth and success Oberto has enjoyed for more than 90 years,” said Dennis Delaye, chairman and interim CEO of the Oberto Sausage Co.
“Our focus now is working together with Frito-Lay to secure a seamless transition in the marketplace, with minimal disruptions for our customers,” added Hal Jackson, vice president sales Oberto.
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