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Froneri unveils new Häagen-Dazs ice cream bars
FoodBev Media

FoodBev Media

26 January 2024

Froneri unveils new Häagen-Dazs ice cream bars

Froneri has unveiled two new ice cream bars under its Häagen-Dazs brand: dulce de leche and chocolate cookie crumble. Offering a twist on a fan favourite, the dulce de leche flavour is available for the first time as an ice cream bar, featuring swirls of dulce de leche sauce coated in milk chocolate. Meanwhile, a new addition to Häagen-Dazs is the chocolate cookie crumble variation, with sweet cream ice cream infused with a hint of Madagascar vanilla and fudge swirls dipped in milk chocolate and chocolate cookie pieces. Rachel Jaiven, Häagen-Dazs' head of marketing, said: "We are thrilled to be expanding upon our lineup of snacking options. The introduction of chocolate cookie crumble and dulce de leche ice cream bars adds a rich, unexpected dimension to our range of offerings, expanding our focus beyond traditional flavours."

The ice cream bars are available at select locations, priced at $6.99 for a set of six minis and $5.99 for a set of three full-sized bars, with nationwide availability expected in April.

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