Snack bar manufacturer Kind has entered the frozen category with the release of Kind Frozen bars in the US.
The latest offering by the New York-headquartered company is a frozen creamy nut bar made from nutrient-dense almonds, layered with dark chocolate and sea salt.
Kind Frozen bars have 190 calories and 11g of sugar out of a total 49g. One flavour is available currently available – dark chocolate almond sea salt – at select Walmart locations in the US.
In a statement, Kind said the bars aim to fill a need for people seeking an indulgent snack that not only tastes delicious but also features nutrient-dense almonds.
“Since day one, Kind has been committed to balancing taste and health,” said Daniel Lubetzky, founder & CEO of Kind.
“Kind Frozen upholds our brand’s promise and is consistent with how we’ve always entered new categories – with an eye to creatively elevate people’s overall experience. We’re thrilled that Kind Frozen is disrupting the category by leading with almonds.”
The release follows on from the introduction of Nut Butter Filled Snack Bars earlier this year. Featuring whole grains on the outside and a nut butter centre, the bars are topped with crushed nuts and a chocolatey drizzle.
Last year, the firm released a range of new products, including lower-sugar granola bars for children, miniature snack bars and its first line of protein bars.
© FoodBev Media Ltd 2020